CNCRT FLWR was founded by NFL wide receiver Jaelen Strong, who was named as one of the "Top Entrepreneurs to Watch For in 2020" by Yahoo! News. Consulting with Jaelen on the vision for his eCommerce store, I made efforts to greatly expand the number of products he could sell through his platform. This included new flower strains, edibles, topicals, tinctures and cbd-infused bath bombs, all at affordable prices. Jaelen promotes the use of CBD due to suffering injuries during his football career, and his product line reflects this by including high-quality hemp products with some of the highest CBD dosages available today.