Life's Good Smoke is an entity started by Iceman Nick, an expert jeweler with many high-profile clients and whose work has been featured on GQ. Nick and his team came to me with a vision to launch not just an online store, but a complete wholesale platform so he could sell his customers the best possible product at affordable prices. Consequently, Life's Good Smoke was created.
Working with Life's Good Smoke, I oversaw development of their eCommerce platform across the entire lifecycle from initial concepts to visual identity, platform integrations, and launch. We ran through endless user stories to craft the best and most convertible website we could make.
Utilizing a dedicated team of hemp industry experts, I spearheaded the efforts to make sure the platform's launch was a success and worked to ensure that all of our bases were covered as we prepared for our launch. Breaking the project down into tasks, or "stories", really helped us communicate what changes were needing to be implemented before the client would be satisfied with the final product. Life's good. Smoke up!